Teams Up with Sephora for the Ultimate Prom Giveaway 2012

NEW YORK, NY January 4, 2012 --, the leading online retailer for prom and special occasion dresses, launches The Ultimate Prom Giveaway for prom 2012 in collaboration with Sephora. The sweepstakes launched on January 3, 2012 and it will run through March 31, 2012 with one winner chosen each month during the contest for a total of four grand prize winners.

Four lucky U.S. teens and their best friends will win a whirlwind two day all expenses paid trip to New York City where they will visit the warehouse and hand select their perfect prom dress from over 60,000 in-stock dresses. In addition to a makeover at the new, interactive Sephora store in the Meatpacking District, winners will get to participate in a photo shoot at their headquarters in the heart of Times Square. After the shoot, photos of the winners will be displayed on the massive electronic screens at 1 Times Square, the home of the New Year’s Eve ball! Back home, winners will have their make-up look recreated on their prom day at their local Sephora with the help of a gift basket of beauty products and a $100 Sephora gift card.  PromGirl will also provide winners with a $100 gift card to cover additional prom expenses.

“To celebrate our third year partnering with Sephora on The Ultimate Prom Giveaway, we decided to make it huge for 2012,” says David Wilkenfeld, President of “Prom is such an important night for teen girls and can be extremely expensive. We are going to make some teens very happy by flying them to New York City to pick their perfect prom dress and get the makeover of their dreams!

To enter, contestants must visit to fill out the entry form. Additional entries are available for participating in the contest on Facebook, Twitter, and Youtube.  An extra prize will be given out to one lucky entrant who submitted a video on YouTube explaining why they believe they should win the sweepstakes.  Submitting entries all ways increases the chances to win.

Be sure to watch for details about the winners and their recap videos through April 1st!