Reveals Winner of
Homecoming Dress & Makeover Contest

Lucky Los Angeles Teen Wins New York City Trip, Makeover, and More!

NEW YORK, NY September 20, 2011 --, a leading online retailer for prom and special occasion dresses, announces the winner of the Homecoming Dress & Makeover Contest. Azalia Gonzalez of Los Angeles is the lucky teen to win a trip to New York City for a makeover including a visit to the warehouse to choose a dress for Homecoming from over 16,000 dresses PromGirl has in-stock. partnered with leading teen fashion and beauty YouTube vlogger Haley Segar (HayleyisTCB) to launch the contest, asking girls across the nation to “show their PromGirl spirit” by submitting a YouTube video that expresses their excitement for the brand.  Throughout the month of August many videos were submitted but only one was selected for the ultimate Homecoming prize package.

“We wanted to do something extra special for the Homecoming 2011 season and what’s better than winning the opportunity to shop through thousands of dresses at the PromGirl warehouse?” says David Wilkenfeld, President of PromGirl.  “Azalia’s video completely captured the PromGirl spirit! Her entry really stood out and we were so excited to name her the winner.”

On September 6th, sixteen-year-old Azalia was flown to New York City and escorted to’s warehouse to select her dream homecoming dress from over 16,000 dresses. In addition, Azalia was treated to a glamorous makeover and modeled in her own photo shoot at the headquarters in Times Square. 

“This experience was such a dream,” says Azalia.  “It was so hard to choose just one dress out of thousands but the Tony Bowls dress was the one! I felt so glamorous during the makeover and photo shoot. I can’t thank the team enough, I had the time of my life!”

To view the winning video, visit and for behind the scenes of Azalia’s New York trip, please visit