Launches Signature Fragrance

Online Prom Superstore to Offer Signature Scent for Prom 2011

Middletown, DE February 2, 2011 --, a leading online retailer for prom and special occasion dresses, has launched their own signature private label perfume for the 2011 prom season, The scent, named PromGirl, will be available exclusively at

Designed specifically for teens to wear to their special event, the fun and flirty scent is compiled of a delightful blend of fruit top notes, floral heart notes and a combination of cedar and vanilla base notes. The signature fragrance is versatile, for every girl and every occasion.

The PromGirl perfume, packaged in a signature pink tiara monogrammed box, is a scent that will make an impact for special events but is subtle enough for every day wear. "We made sure that we designed a perfume that teen girls will really love. We kept our teenage customer in mind during every step of the development process," says David Wilkenfeld, President of PromGirl. "The perfume really captures the youthful, flirtatious and fun-loving aspects of our teen customers, yet it embodies an element of maturity."

The PromGirl signature fragrance is exclusively available at and is priced at $24.95 for a 2 oz. bottle. As part of the launch PromGirl is including a complimentary gift sample of the perfume with stock purchases made at while supplies last.