Launches Nationwide High School Challenge

PromGirl Primps Your Prom

New York, NY March 13, 2012 --, the leading online retailer for prom and special occasion dresses, is excited to announce the launch of the nationwide Primp Your Prom contest running through June 15, 2012.  Teen girls going to prom across the country will be going head to head in order to win $5,000 from PromGirl for their school’s 2013 prom night.

A letter containing contest rules has been sent to the prom committee of each high school in the U.S. Each letter contains a unique coupon code for free shipping that girls from each school can use on Each time a unique free shipping code is used, the respective school earns a point. At the end of the contest, the school with the most points will win $5,000 to put towards their prom in 2013. A second school will be chosen among all email entries and will also be awarded $5,000 for next year’s prom. In addition, PromGirl will donate $1 for every unique code used to a charity of the winning school’s choice. Teens can look up their school’s unique coupon code or check the top five schools leading the competition at

 “We are thrilled about the Primp Your Prom competition,” says David Wilkenfeld, President of “We think the chance to win $5,000 to put towards prom expenses will get schools across the country involved and competitive, especially those schools that don’t have budgets to support extravagant prom parties. Girls can get free shipping on their prom dress, enter their school in this great contest and also help out a charity!”

With more than 75,000 dresses in stock, teen girls participating in this contest should have no problem finding their perfect prom dress at Customers can choose from 6,000 different styles and sort by price, style, body type, and color, which ensures that every student can find their special dress.